Minions became famous because of their relatability. They represent the childlike wonder and joy that we all crave in our lives. Their carefree attitude and loyalty to their leader, Gru, also resonate with our desire for belonging and purpose. Minions are totally adorable because they are child-like but try to act like adults. They try to be responsible but fail miserably.
Purpose of them in life is to find and serve the most despicable masters in history, although they end up being quite incompetent.
Minions are some of the cutest characters ever introduced in film. They are also, not surprisingly, some of the most easily marketed.
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